Welcome to
Platform 78™
Platform 78™ is an online portal that clients and agencies can use at any time to review media investment and performance.
Clients can view their latest media audit analysis at the click of a button.
Agencies can upload and review data files seamlessly, reducing overhead and risk.
Platform 78™ gives you the confidence that your media investment is optimised and delivering your strategic objectives.
How Platform 78™
delivers to your business
INVESTMENT
Review media investment by period, channel, supplier, brand, product, or campaign.
RISK
Manage risk, governance, and contract compliance
COST
Review costs and benchmarking.
PERFORMANCE
Analyse media performance and KPIs.
About Pt78™
Pt78™ is a management consultancy focused on marketing effectiveness.
We work with business leaders to improve return on marketing investment.
We help our clients to answer the key questions – are you doing the right things and are you doing them right?
From our base in Dublin, we are bringing world class marketing effectiveness design and marketing effectiveness performance tools to the biggest brands in the world.
Our services include
Marketing Effectiveness Audit
The big ‘Step Back’ to power marketing impact & drive results.
Strategy
Designing the Game Plan to deliver the vision.
Media Audit
‘Under the bonnet’ assessment to manage costs, reduce
risk and improve outcomes.
Pitch Consultancy
Amazing teams and where to find them. Matching you to the right media and creative partners.
Media Investment & Trading Governance Checklist
This checklist will guide you through a series of the ‘right’ questions to ensure that your media investment is being managed compliantly.
Download our Media Investment & Trading Governance Checklist here.
CONTACT US
For more information on Pt78™, please call us on
(01) 556 36 78 or you can email us at hello@pt78.ie
and we’ll get right back to you.
IRELAND OFFICE
The Cranford Centre,
Montrose Dublin 4,
D04X6H0
+353 1 556 3678
UK OFFICE
5 Merchant Square,
LONDON,
W2 1AY